Racconto Whole Wheat Pasta

Whole wheat pasta packaging for Racconto.

Before designing a new bag, Racconto wanted to test a design for a box. Ultimately, a new bag design won out for production cost value.
Original 2003 stand up bag design by previous designer.
2012 box concept. Decided to change the brown to one with a deeper tone and add in an earthy green.
The final pillow bag design matches the durum pasta except for the brown color and addition of "100% Whole Wheat Pasta" under the logo. Added challenges when working with cellophane included color fidelity. I managed to craft a design that was limited to 5 colors - all solid Pantone - and still fit with the rest of Racconto's items. On top of keeping the colors limited, I was able to keep production costs down by having all changes made to one color (one plate for the printer).
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