Bella Terra Rapido

Packaging mockups for Bella Terra Rapido.

NEW METHODS, MEDITERRANEAN CLASSICS
 
The latest product for Racconto's Bella Terra line features a new way to cook pasta – and it's organic. Positioned in the same niche as Barilla Pronto, Bella Terra Rapido contains true Italian wheat, which holds its texture and sauce better, and is all organic.
 
I took the packaging cues from the original Bella Terra pasta box and flipped the arrangement so it feels familiar, but new. To keep focus on the left half of the front panel, the wheat image was faded back for a softer appearance.
 
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